The fashion industry is one of the most polluting, exploitative and opaque in the world; contributing massively to emissions and water pollution; churning massive amounts of throwaway synthetics ending up in landfills, in our air, soil and oceans forever.

We believe a system change is needed, using Nature + Technology to enable targeted production, mindful consumption and circular futures.

We are on a mission to create high quality, durable, entirely natural garments that you can feel good about buying and wearing. Made in the USA one at a time to avoid excess production; sculpted from the yarn up to avoid any materials waste. From Nature’s own luxurious materials and without any chemicals to make them truly harmless.

GENTLE PRODUCTS

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GENTLE PROCESSES

LOCAL

100% made in the USA
Low emissions
Hi-tech manufacturing
Local highly skilled jobs
Some fibers grown in the USA

NATURAL

100% truly natural yarns; no synthetics
Undyed or naturally dyed with plants
Regenerative fibers; no deforestation
Low water use
Biodegradable

DURABLE

100% luxury fibers
Low wash requirements
Seamless garments, knitted in one piece
Timeless styles
Re-sellable and recyclable

ETHICAL

No waste and pollution upstream AND downstream
No exploitation of vulnerable populations
Encourages mindful consumption
Built for circularity

TRANSPARENT

Transparent sourcing
Transparent manufacturing
Transparent values
Transparent journey

All Lines Made in the USA | Some Lines US Grown

We are part of the movement to bring manufacturing back to the US so that what we wear is made close to us, in a way that guarantees human and environmental standards, limits CO2 emissions, provides local highly skilled jobs, and allows us to keep control of our supply chain.

All our garments are 100% made in the USA using state of the art 3D knitting whole garment machines. Our manufacturing partner is based in NYC with plans to expand to the West Coast. Some of our lines are made from natural fibers grown in the US, from ranchers committed to regenerative agriculture to make a garment 100% American.

For all fibers sourcing, we strive to select regional ecosystems that produce gentle fibers within a reduced geographic range.

NATURAL

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Natural Fibers | Regenerative | No Chemical Dyes

We make our garments from noble, 100% natural fibers with luxurious soft feel, grown with the highest sustainability standards. We use no synthetics or fake-green materials.

Most have no dyes or all natural dyes, which avoids toxic chemicals and additives upstream AND downstream from being released in the air, the water, the soil – and in you.

Nature provides a few beautiful undyed colors embedded in the fiber. For those who like the world in more vibrant hues, we offer garments made from yarn 100% dyed with herbs. No chemicals, no additives, no powders or extracts.

Naturally anti-microbial, our clothes are washed infrequently minimizing water use; and washed cold, minimizing energy use and maximizing the life of the garment.

DURABLE

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Highest Quality Materials | High Tech Making

Making a durable, sustainable garment starts with high quality materials. We use only the finest yarns to create pieces meant to be worn and loved for a long time. This is slow fashion – we go only as fast as natural growth cycles and real needs for clothing.

3D knitting whole garment technique avoids traditional seams, using stronger linking technique which also makes the garments more comfortable to wear without chaffing.

Making our clothes durable guarantees several lives. First wear, resellable, mechanically recyclable, and eventually biodegradable back into the earth.

We design classic lines that are meant to be timeless in style and colorways, so that they can be worn well beyond trends and fads.

All this takes time and high quality inputs while minimizing negative outputs. Our prices reflect the true cost of making radically good clothes for planet + people.

ETHICAL

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Respect of Planet + People

We use high tech 3D knitting processes that allow to “sculpt” from the yarn up, eliminating all pre- and post-production waste.

By making clothes on demand, we only make what you are going to wear. We encourage mindful consumption, buying fewer garments of higher quality.

Control of our supply chain, local manufacturing, and full transparency of our materials sourcing avoids un-auditable subcontractors and suppliers.

We embrace the principles of the circular economy by starting with the end. We produce durable garments that can be worn and resold for a long time. We use single fiber content so that the yarn can be mechanically recycled into new clothes and other uses.

We don’t talk enough about the negative impact of dyes. We are one of the very few brands to offer a truly 100% waste free + biodegradable product by combining 3D knitting with undyed or herb-dyed yarns.

TRANSPARENT

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Transparent | Traceable | Truthful

We are committed to be fully transparent about both our current achievements, the areas were we still fall short of our goals, and the journey to get there.

We have control of our supply chain – we have traceability down to the yarn level, and in many cases we can trace the fiber back to the ranch / farm where it was grown.

We are truthful about our shortcomings, even if we already go further than pretty much anyone in the fashion space. This is a work in progress to expose and change how our clothes are made and where they end up. Look for detailed info about materials content, origins and dyes or lack thereof on each product page.